You, Your Child and Alcohol
A new, hard-hitting campaign to drive home the serious consequences of underage drinking has been unveiled.
The multi-agency campaign includes television advertisements and a booklet designed to encourage and support parents to talk to their children about alcohol.
It has been developed and supported by the Police Service, Northern Ireland Office, Northern Ireland Policing Board, Public Health Agency and Department of Health, Social Services and Public Safety.
The centrepiece of the campaign is two new television adverts that highlight some of the possible consequences of underage drinking. The adverts show very normal parent / child conversations discussing what their children have been up to; but the subtitles tell the real truth. The children’s uncertainty is apparent to the viewer.
The campaign is part of a wider package of measures already put in place by the Police Service and partner agencies to tackle underage drinking and antisocial behaviour.
Booklets are available from GP surgeries, pharmacies and Tesco stores across Northern Ireland.
Watch the television advertisements
